MAGAINE GLOSSARY AND KEY VOCABULARY

MAGAINE GLOSSARY AND KEY VOCABULARY

Pugs	Information about the contents of a magazine given on the front cover
Issue Number	The issue number according to month, week or amount of magazines produced (not always applicable)
Masthead	The name or title of the magazine usually placed at the top of the cover
Cover Price	The price of magazine (not always applicable)
Cover lines	Summaries of most enticing features inside a magazine
Main cover line	Headline/title of the main feature articles
Strapline	Eye-catching text and/or images usually along the top of page enticing consumer to buy
Photograph feature article	Images taken from article inside that particular issue to entice the audience to read the article inside (and purchase magazine)
Main cover lines or sell lines	Phrases which go with article titles to entice the reader
Puffs	Words or phrases on the cover of magazine used to boost it’s status
Typeface	The font used (style/size etc)
Sans-serif	Typeface without the little bars on the end. (means no serif in French) Usually this typeface is used for clean, modern designs/themes Example: ‘Arial’ or ‘Century Gothic’
Serif	Typeface with the little bars on the end. Usually this typeface is used for traditional, trusting, or classical/expensive designs/themes Example: ‘Caslon’ or ‘Garamond’
Tracking	The distance between letters and words (horizontal)
Kerning	The distance between words (horizontal)
Line and paragraph Space	The distance between lines of text or paragraphs (vertical)
Advertorial	Advertisement disguised as editorial
Banner	Front page headline
Byline	Name of journalist/author who wrote article or text
Caption	Written text under a photograph or image
Circulation	Number of copies sold/distributed to audiences
Copy	Basic written text before inserted into magazine
Cropping	Cutting of parts of image or adjusting framing of image, could be to emphasize certain aspects or details of photograph
Editorial	Statement/comment by the editor of magazine (near front)
Exclusive	Promotion of a story as only available in that particular magazine (can’t see anywhere else)
Feature	Longer than a news story, with more background information, more individual viewpoint, more research/depth etc.
Graphics	Use of design for space, words, images, backgrounds, symbols etc
Gutter	Space between pages in a centre spread
House style	Rules for a particular magazine in terms of spelling, style, tone, slang etc
Layout	Design of a page
Lure	Small section of a story printed early in a magazine, full story in advertised as continued on inside
Mode of address	The way magazine speaks to audience
Standfirst	The introductory paragraph before the main article
Folio	The style and delivery of page numbers (and graphic/name of magazine if necessary)