Assignment 7: Target audience research (size and material)

Assignment 7: Target audience research (size and material)

Set: Tues Nov 8

Due: Monday Nov 14

TASK:              Complete research and interviews (by questionnaires or video interviews) with your target audience about investigating the:

PART 1: RESEARCH

1.      Size of magazine                    

-why do magazines have different sizes?

-how do different sizes appeal to different target audiences?

-how do the costs vary between the sizes?

2.      Amount of pages

-research costing of printing a magazine from printing shops

-research costing of printing a magazine from printing presses

-you could ask about types and costs of binding

-how do the costs vary between the amount of pages?

-how do the costs vary between the amount of copies being printed?

3.      Magazine material

-why do magazines have different types of paper?

-how do different types of paper appeal to different target audiences?

-how do the costs vary between the types of paper?

PART 2: INTERVIEWS (TARGET AUDIENCE RESEARCH)

1.      Size of magazine                    

-what size (A4 or A5) do they prefer and why?

-you will want to show them sample magazines to show them the difference

2.      Amount of pages

-how many pages do they prefer and why?

-you will want to show them sample magazines to show them the difference

-you might also want to explain what is going on each page

3.      Magazine material

-what type of paper do they prefer and why?

-you will want to show them sample paper & magazines to show them the difference